Mixing fine cars with luxury shopping and a high-end café, the “ experiential showroom” is the first of its kind
The first Rolls-Royce Boutique “experiential showroom” has been opened in the United Arab Emirates.
The showroom incorporates a café and is located in the middle of Dubai’s City Walk, a luxury outdoor shopping area that features high fashion shops and restaurants.
Rolls-Royce says that the permanent showroom follows the same philosophy as the Summer Studio – a Rolls-Royce showcase that opens each summer in Sardinia, offering public and private events. If the Dubai showroom proves successful, it could lead to similar projects …read more