Rolls-Royce Serenity concept heading to Geneva

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Rolls-Royce will showcase a one-off concept car, called Serenity, at the Geneva motor show.

The concept, based on the Phantom, will feature a bespoke silk-inspired interior and will “set a new benchmark for luxury individualisation in the motor industry”. Rolls-Royce says the concept celebrates “the historical role played by silk as a symbol of regal and imperial power”.

The Goodwood-based firm’s design team has taken inspiration from contemporary interpretations of European furniture combined with Japanese Royal Kimono designs for the one-off show car.

“Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car,” the company said in a statement.

“This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer.”

 

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