Why retro sports shoes give Porsche’s boss hope for the future

1973 Porsche 911 2.7 RS

Retro charm is back in fashion, and it could affect our future cars too

Will the rise of electrification rip the beating heart out of our performance cars? Porsche chief executive Oliver Blume is optimistic that it won’t

On the face of it, the Adidas Gazelle and Puma Suede don’t have much in common with the Porsche 911 and Cayman.

For Porsche CEO Oliver Blume, however, the demand for specialist retro-styled goods such as training shoes and vinyl records gives him cause to be optimistic about driver-focused sports cars, the kind of which his company excels in.

I …read more

Source:: Autocar


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